data
4 Strategies Used By GMs to Improve Online Reviews
NB: This is an article by Alice. To General Managers, there might be no more important data than their guests’ reviews. While this may not seem like data to […]
Digitalisation of hotels to keep guests coming back
NB: This is an article by Anton Schubert, head of design at Futurice One of the most talked about announcements in the British Chancellor’s Budget last month was the […]
Drive direct bookings by getting to know your guest
NB: This is an article by Nicki Graham, Marketing & Communications Manager at Guestfolio We all know why hoteliers use OTAs. They are there to help you out, keep revenue […]
The Data Driven Hotelier
NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]
Hey Big Spenders! Elite Traveler Insights
NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]
Predict the Future and Understand Consumer Demand with Pace Reporting
NB: This is an article by Lance Abbrederis, Director Digital Experience at Sabre Predicting the future is quite a challenge – for most of us! But cutting-edge analytical tools […]
How to Use Call Tracking to Grow Your Bookings
NB: This is an article from NetAffinity Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to […]
New York Hotels Turn to nSight to Grow RevPAR
NB: This is an article by nSight nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added twenty new hotel clients in New York City. Both brand and […]
How to optimize travel search results with an analytics framework
NB: This is a viewpoint by Tony Gray, senior director of North American Consulting Services at Webtrends. Recent news about Expedia’s Accelerator program for hotel listings has opinions swirling […]
Will SERP Changes Impact Hotel PPC?
NB: This is an article from FUEL The hotel industry has seen the Google SERP change pretty drastically over the past few years and the latest update was more […]
