data
Predict the Future and Understand Consumer Demand with Pace Reporting
NB: This is an article by Lance Abbrederis, Director Digital Experience at Sabre Predicting the future is quite a challenge – for most of us! But cutting-edge analytical tools […]
How to Use Call Tracking to Grow Your Bookings
NB: This is an article from NetAffinity Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to […]
New York Hotels Turn to nSight to Grow RevPAR
NB: This is an article by nSight nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added twenty new hotel clients in New York City. Both brand and […]
How to optimize travel search results with an analytics framework
NB: This is a viewpoint by Tony Gray, senior director of North American Consulting Services at Webtrends. Recent news about Expedia’s Accelerator program for hotel listings has opinions swirling […]
Will SERP Changes Impact Hotel PPC?
NB: This is an article from FUEL The hotel industry has seen the Google SERP change pretty drastically over the past few years and the latest update was more […]
Its time for the Moneyball of destination marketing
Destination marketers are rising up. Or as some of them put it: geeking up. They’re daring to bypass their ad agencies and parse big data to figure how to […]
The 7 Layers of Data That Will Improve Your Room Pricing
NB: This is an article from ReviewPro We recently partnered with Duetto to discuss “The 7 Layers of Data That Will Improve Your Room Pricing” in a free webinar […]
Hotels must personalise or risk perishing
Hotels must personalise service and retain the human touch when introducing cutting-edge technology, according to a new report from business advisory company Grant Thornton. The power of personal: Hotels […]
2 Guest Segmentation Algorithms Every Revenue Manager Will Be Using
NB: This is an article by Robert Hernandez, Revenue Discovery Analyst at Origin World Labs The most popular pricing algorithms are great for optimizing Rooms Revenue, but fall short when […]
Why Airbnb Has a Data Scientist on Every Leadership Team
In this column, Coursera President and Co-founder Daphne Koller asks Riley Newman, Airbnb’s head of data science, to share his thoughts on the interdisciplinary values of understanding and utilizing […]