data
Accor: Loyalty schemes facing up to a personalised future
It is a fact: consumers love loyalty schemes! Nevertheless, due to our society evolution, their expectations are changing for a personalised, flexible and digital approach. Let’s discover these new trends […]
OTAs, precise SEO and other marketing strategies for boosting hotel traffic
Online travel agencies, precise search engine optimization and other marketing strategies might be the recipe for boosting traffic to hotels in 2017 According to Geoffrey Moore in his book “Living […]
OTAs Using Data to Help Hotels Build Revenues
Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]
Talking data with Hilton: Jonathon Wardman, Vice President CRM
This week in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the […]
Six Tips for a Data Driven 2017
NB: This is an article by Kelly McGuire, PhD. As we approach a year that will very likely be marked with more uncertainty, increased competition from all directions and even […]
How to create a 360-degree customer view using data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you […]
Taking the first steps toward personalisation in 2017
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually […]
Predictive Intelligence: The Path to Loyalty & Beyond
I once stayed in the most charming bohemian B&B owned by a Belgian chef. From the twice-weekly supper club to the eclectic artwork, everything about this B&B was special, but […]
Loyalty, analytics & digital are driving forces in an Asian luxury alliance
By doubling their footprint, Taj Hotels and Shangri-La are hoping to secure a foothold in the world’s fastest growing travel markets The Asian luxury travel segment is growing rapidly, and […]
Travel data can supercharge the integration of loyalty with the everyday
In the last year, we have seen significant developments taking place in the convergence of travel loyalty programmes. This came as brands looked to provide members with the maximum flexibility […]
