data

NB: This is an article from SnapShot It seems like a common point of discussion nowadays: big data’s growing importance in the hospitality industry. And the opportunities it affords hoteliers […]

NB: This is an article from TrustYou 25hours Hotels represent extraordinary design, innovation, and outstanding service. The current eight hotels in Germany, Austria, and Switzerland are individually adapted to each […]

Yield management refers to an airline’s effort to effectively manage supply and demand mismatches using scientific pricing strategies. It’s a practice that can be fine-tuned with the help of personalized marketing. […]

  ROI is one of the biggest marketing mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the […]

  The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as […]

  Many cash-strapped independent hoteliers have been relatively laid back and allowed Booking.com to bid on their trademarked names and are even handing over their digital marketing and website creation […]

  NB: This is an article from IDeaS The hospitality business climate is in a constant state of flux and no one is more familiar with the ups, downs and […]

  OTAs such as Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of $67,250 […]

  Multichannel attribution is hot topic for travel marketers. Tom Bacon shares three tips for getting it right As we all know, most travel planning has become more complex, less […]

  NB: This is an article from ALICE Too little of it…or too much. That’s the data paradox. In certain instances, like trying to understand employee productivity, there’s little data […]