data

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos […]

What’s an online travel agent, please? Let’s be honest. We in hospitality all played our part in creating and growing them: the online travel agencies such as Expedia, Booking.com, Orbitz, […]

Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence […]

Did you know that “complexify” is a word? It means, not surprisingly, to make something more complicated. As a big believer in the value of big data, it’s hard to […]

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty […]

Revenue Generated Index is the key performance measure used by hotel companies to track changes in market share relative to competitors. But equally important is to understand the key drivers […]

For most people, gone are the days when you popped into your local travel agent on the high street to book a romantic honeymoon to Venice or a family holiday […]

For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer database can be […]

What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic […]

If you’re looking for customer loyalty, you won’t find much of it in the travel industry. While 74% of business travelers claim to prefer booking travel through one platform, only […]