booking

In the hotel distribution space, the most important opportunities to encourage direct booking, and re-book future stays, occur through human interactions

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

As travelers increasingly book hotels online, having a booking engine will make all the difference between staying competitive and giving up direct business

The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]

Even if guests in your region aren’t ready, or allowed, to start booking a stay right now, it doesn’t mean they’re not searching and planning the next trip

The important role of hotel loyalty programs come at a moment where ensuring core business activities are not enough to compete on the market

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead