booking

Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

The lack of supply and high demand in many destination markets meant that occupancy rates were high, as what little supply there was got booked up quickly

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow