booking
Getting Ready for Returning Demand with the Right Revenue Strategy
There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly
Google Hotel Ads adds Children to its Occupancy Filter
The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience
New Booking Data: Revenue Per Visitor at Two Year High
These next few months will be critical to ensure you have a great summer of revenue recovery – but you need to put your strategy into action now
What Are The Latest Booking Trends?
We’re taking a look at some of the most recent booking trends based on our own data, and also what we’re seeing globally across the board
One Year On: Where Will Hotel Bookings Reset First?
With global booking momentum edging above 50% of 2019 levels for the first time in 2021, it remains a time of planning and steady growth for hotel industry
Could New TripAdvisor Subscription Program Help Save Hotels?
2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]
Is Google Really Giving Away Free Hotel Ads Space?
Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads
Booking’s Sponsored Benefit is Just Discount for Advance Payment
The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:
The Direct Booking Battle Is Hand-to-Hand Combat, Not Aerial Strafing
In the hotel distribution space, the most important opportunities to encourage direct booking, and re-book future stays, occur through human interactions
Rethinking Hotel Distribution Channels
Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out