booking

9 Things You Can Do to Bring More Local Guests to Your Hotel

Tapping into local guests offers steady income stream even when business is slower in other parts of the country or globe. Local guests can be great adverts

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Six Ways You Can Boost Revenue During the Pre-Stay Phase

During the pre-stay phase, you can already start creating great experiences and boost revenue while guests are looking, booking, and preparing their stay

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Using Cognitive Bias to Win in the “Messy Middle”

The Messy Middle is a complex place that can go round and round. Our job is to close the gap from trigger to purchase or booking in the shortest time

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Will Hotel Direct Bookings Kill OTAs for Good?

Is it impossible for hotel direct bookings to overthrow the reign of OTAs? Can independent hotels challenge the two major channels, Booking and Expedia?

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US Hotels Weekly Demand Slips, But Still at Pandemic-Era Highs

Versus the previous week, hotels occupancy was down 1.1.% for the week to 57.9%, and was weakest on Wednesday and Thursday but still strong over the weekend

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Insights on Travel Impact, Middle East and Africa (March)

When compared to 2019, there has been a shift towards domestic travel, with shorter stays, for Eid al-Fitr 2021 in line with current regional restrictions

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How Can You Increase Family Bookings Through Your Website?

People are dreaming, researching, and booking their next staycations. This includes family groups, who will make up a huge chunk of the staycation market.

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Key Hotel Marketing and Revenue Strategies Post Summer Season 2021

Who knows what will happen this year, but what’s certain is hotel marketing efforts will only positively impact revenue and profits if implemented correctly

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The Direct Booking Index (DBI) and Why Hoteliers Should be Using It

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

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Which Channels Drive New Users to Your Hotel Website?

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

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