booking

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

Iberia and the rest of Southern Europe are faring particularly well in terms of net new bookings as summer approaches and the appetite for travel rises

As you plan for reopening, you want the entire booking process to run smoothly for your guests as they embark on their next getaway bookings

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

Measuring booking Pace is worthless in isolation. Pace Progression contextualizes it by measuring and monitoring the speed of change of future activity

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

The gradual ramp-up this summer is great chance for hotels to be strategic about their return to business and set a better, healthier distribution strategy