booking

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions

Cancellation rates have risen rapidly so, what are the three most common trends impacting cancellation rates and how can you reduce them?

Small groups of less than 15 attendees are trending toward a shorter booking window, around 2 to 4 weeks. Larger groups, however, are booking 2 to 4 months

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

As many hotels have the option of making direct bookings that are booked and paid for on their site, this makes their website an eCommerce platform

A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix