booking

A Few Thoughts on Your Hotel’s Distribution & Channel Strategy

With increasing guest acquisition costs through OTAs, hoteliers need to rethink distribution, their effective channel strategy, and recharge direct bookings

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cake layers like different hotel distribution channels

Benchmarking Your Hotel’s Direct Channel Performance

Traditional hotel benchmarking tends to be based on occupancy and rates, with no visibility on how the end result came to be. We thought you needed more

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Run Your Own Booking.com Flash Deal Without the Commission Fee

You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56

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Google Hotel Ads Shaking up Balance OTA Market Share vs Direct Sales via Metasearch

Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?

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Top 4 Ways to Entice Your Hotel Guests to Book Direct

Carefully planning offers and showcasing effectively across your site, will not only drive more guests to book direct but return without OTAs being involved

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hotel staff communicating with mobile phones using social media

How to Improve Hotel Staff Communication with Social Media Approach

The result of poor hotel staff communication is an upset guest or blown booking opportunity leading to poor guest engagement and lower satisfaction scores

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Having the Best Rate on Metasearch Can Triple Bookings

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

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I Know How to Increase the Average Length of Stay in a Hotel. Do You?

To increase your hotel average length of stay, you need to up the LOS. When you look at this scenario carefully, there are three aspects to increasing LOS

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How Can You Increase Bookings Using Colour Psychology?

Using colour psychology to increase bookings isn’t about “tricking” guests. It’s about being aware of how your hotel brand’s colours convey the right mood

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Key to Recovery: How Can Hoteliers Capture Domestic Demand

Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market

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