booking

How Your Conversion Rate is Affected by Parity Performance

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?

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How To Get More Online Hotel Bookings And The Sooner The Better

It is critical for hotels to work towards striking the right balance between reservations from their distribution platforms and online hotel bookings

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How To Increase Your Hotel’s Website Traffic

Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time

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man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Are You Planning to Include a Payment Gateway in Direct Sales Channel?

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

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Deconstructing the Hotel Conversion Funnel

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

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How Much Are You Paying in OTA Commission and How to Reduce it?

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

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2021 Shifts in Travel Behavior

While some travelers may go back to old ways, many will adopt a hybrid travel model, focusing more on regional drive markets or remote areas over urban

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4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)

Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

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yellow door amongst white doors reflecting occupancy balance needed in a hotel now we are in the staycation world

What is Your Optimum Occupancy Percentage in This Staycation World?

Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?

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5 Strategies To Drive Short-Term Demand

A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence

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