booking

The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship

Applying an overbooking strategy is common practice and legitimate way to fill a hotel. But if not careful, you hand out too many freebies with no benefit

Calculate the ROI of each OTA channel. Look at how many bookings and how much revenue each one brings, then crosscheck with the commission rates

There was a significant increase in mobile bookings – in June, traffic came in at 77% and in July, mobile revenue contributed 60% of revenue

Europe is set to showcase a wide array of music events in 2022, and the large crowds they are likely to draw are music to the ears of local hoteliers

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

Long stay guests tend to build a very strong connection with the place where they spent the first weeks and months in the new city

The priority for many hotels is to increase sales productivity. Most hotel sales teams are stretched thin and struggle to rebuild and handle multiple duties

Statistically, OTAs have higher rates of cancellations than direct. With direct bookings, you’re better able to push rebooking or vouchers as an alternative

A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue