booking

It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

For those building a comprehensive commercial strategy, trying together the econometrics of cause and effect is the icing on the cake

Your website should tell a story. Not just your story–your guest’s story too. You want your guest to imagine their experience staying at your hotel

If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

Once you discover the power of mapping a hotel guest journey, you can’t ignore the importance of creating one for your properties

Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel

Most hotel marketers will agree that in today’s fast-paced and attention-deficit online environment, we have less than a few seconds to make a memorable first impression. NB: This is an […]

Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get