booking

Searcher conversion rate measures a booking engine’s success, whereas user conversion rate measures combined performance of your website and booking engine

Without shared access to available data and guest profiles across the group, booking opportunities are lost and returning guests go unacknowledged

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

The hospitality industry has changed and hoteliers need to adapt – efficiency is now vital. NB: This is an article from OTA Insight It is shortsighted at best – damaging […]

The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship

Applying an overbooking strategy is common practice and legitimate way to fill a hotel. But if not careful, you hand out too many freebies with no benefit

Calculate the ROI of each OTA channel. Look at how many bookings and how much revenue each one brings, then crosscheck with the commission rates

There was a significant increase in mobile bookings – in June, traffic came in at 77% and in July, mobile revenue contributed 60% of revenue

Europe is set to showcase a wide array of music events in 2022, and the large crowds they are likely to draw are music to the ears of local hoteliers

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions