booking

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers

It is fantastic to have access to various types of hotel benchmarking metrics. But we must understand that not every piece of information is important

A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives:

Winter hotel bookings in Portugal have surpassed 2019 numbers for the first time since the start of the pandemic

We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries

During high demand periods, staff working extra hours are paid higher rates for those hours, which doesn’t impact hotel profits as much as you think

Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings

On a global level, the last quarter of 2021 had its ups and downs, but evidence continues to build that travel shoppers are ready to see the world again

A large majority of customers book hotels online. Even travelers who use OTAs often check out the best features of hotel websites