booking

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings

If 95% of all travelers read online reviews before booking, then how can you increase your stars on top guest review sites to gain traveler confidence?

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

Adopting these techniques to convert existing demand and create demand from new sources, you’ll put your hotel in a position to outperform your competitors

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

The challenge with this approach to measuring demand is that these benchmarking services only measure converted demand for hotels

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season

The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website