booking

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings

With so many hotels having their eyes set on locking in holiday bookings, it’s only natural that the competition is fierce

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

If you want guests to keep coming back, you need to evolve with them. If you are offering the same things as five years ago, your results won’t improve

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field