booking

When properties purposefully book beyond their capacity to create a buffer for last-minute cancellations or no-shows, it is part of the overbooking strategy

We’ve assembled some key market insights and customer trends you can act on today to secure your hotel’s success as we enter a new diamond era of travel

It wouldn’t be hyperbole to say that you should never underestimate the value that room upgrades bring to your business, notwithstanding your guest!

When the hotel direct price was higher than OTAs, conversion rate was 2.98%. When the direct price was same or lower, the conversion rate shot up to 4.66%

It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

For those building a comprehensive commercial strategy, trying together the econometrics of cause and effect is the icing on the cake

Your website should tell a story. Not just your story–your guest’s story too. You want your guest to imagine their experience staying at your hotel

If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand