booking

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

When looking ahead at the 2023 outlook, Q1 in European city tourism is off to a good start as well at just -20% international arrivals compared to 2019

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

Understanding your hotel’s ALOS can help you on several fronts. First, it reveals booking patterns across seasons and during events

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

Guest reviews are an essential part of the booking process. Don’t ignore the feedback you receive. Make the most out of it, and more bookings will come