booking

3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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Are Third Party Sites Holding Your Profits For Ransom?

You’ve just had a fantastic month. Occupancy rates are up, guests are raving about their stays, and you’re feeling on top of the world. NB: This is an article from […]

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How to Prevent Hotel No Shows and Last Minute Cancellations?

Understanding guest cancellations or no shows can reveal important trends and help refine offerings to better meet their needs and expectations

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Google Insights: 2.4bn Reasons to be Excited About Future of Travel

The travel landscape of 2040 will see new top source markets rise to prominence. India, China, and the U.S. will be the fastest growing

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McKinsey: Travel Tuesday is Real and Growing

Over the past two years, Travel Tuesday has gained increasing interest from consumers who are on the hunt for travel bargains

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arrow in the wild pointing a way to go like a hoteliers survival guide to understanding demand

A Hotelier’s Survival Guide: Understanding Demand (Part 1)

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

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Why Your Hotel Direct Bookings Are Falling Short (And What To Do)

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings

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person on a laptop making a hotel search and booking online illustrating the importance for hotels to ensure their property appears in chatgpt gemini and perplexity

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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How OTAs Ranking Work: You Could Be Killing Your Revenue!

The way your hotel ranks on those OTAs can make or break your visibility. But it’s not as simple as having the lowest price or the most reviews

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