booking
Guest Reviews and Feedback: The Path to Increased Revenue
Guest reviews offer more than just a revenue benefit, they are also a real-time audit of your property operations, providing valuable insights into:
Hotel Loyalty Programs Continue to Prove Their Value
Loyalty programs have evolved beyond just rewarding frequent travelers and data confirms they remain a relatively cost-efficient way to drive occupancy
How Hotels Can Win in the Google Travel Ecosystem (Updated)
Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs
How to Disintermediate from OTAs: 4 Basic Strategies
So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?
Hotel Demand Generators: Strategies to Attract More Guests
Hotels need to activate their “demand generators”. We break down the most effective hotel demand generators and offer strategic insights
Heat Up Your Hotel Marketing Campaigns For Summer
Summer is one of the most competitive periods of the year so your campaigns need to be timely and impactful. We suggest having offers live in the next week
10 Ways Hotels Can Increase Direct Bookings
As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings
Hotels and Demand Generation: Buzzword or Must-Have?
Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content
Length of Stay Strategy: The Most Underused Lever in Your Toolkit
When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys
Omnichannel Marketing Strategies You Need and Guests Will Love
Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings
