booking

Guest Reviews and Feedback: The Path to Increased Revenue

Guest reviews offer more than just a revenue benefit, they are also a real-time audit of your property operations, providing valuable insights into:

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Hotel Loyalty Programs Continue to Prove Their Value

Loyalty programs have evolved beyond just rewarding frequent travelers and data confirms they remain a relatively cost-efficient way to drive occupancy

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small globe in a hand reflecting the changing face of travel and how hotels can win in the google travel ecosystem

How Hotels Can Win in the Google Travel Ecosystem (Updated)

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

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two people tugging on money reflecting the importance of hotels to try and develop strategies that help disintermediate them from otas

How to Disintermediate from OTAs: 4 Basic Strategies

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

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Hotel Demand Generators: Strategies to Attract More Guests

Hotels need to activate their “demand generators”. We break down the most effective hotel demand generators and offer strategic insights

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Heat Up Your Hotel Marketing Campaigns For Summer

Summer is one of the most competitive periods of the year so your campaigns need to be timely and impactful. We suggest having offers live in the next week

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10 Ways Hotels Can Increase Direct Bookings

As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings

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Hotels and Demand Generation: Buzzword or Must-Have?

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

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calendar illustrating length of stay in a hotel

Length of Stay Strategy: The Most Underused Lever in Your Toolkit

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

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image of multiple icons reflecting the importance of omnichannel marketing to hotels

Omnichannel Marketing Strategies You Need and Guests Will Love

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

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