booking

By offering creative and tailored experiences like staycations, quiet destination packages, group travel deals, and holiday events, your hotel can thrive

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

In this digital age, hoteliers no longer talk at guests but with them, wherever they are – from your website and email to SMS and guidebooks

Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

These 3 KPIs provide a clear view of a hotel’s potential and are pivotal in crafting strategies that align evolving market dynamics and customer preferences

Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision