booking

Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue

Platforms like Perplexity, particularly as they develop agentic capabilities, might be the start of a transformation in how travelers find and book hotels

Here is the March round up of 11 Hotel Success Stories from our Expert Partners touching on revenue, bookings, guest experience and engagement. Atomize, BEONx, Lybra, The Hotels Network, Userguest […]

Mobile is no longer just a secondary channel – it’s a key battleground for direct bookings. As of June 2024, 70% of the world’s population (5.68 billion people) use mobile […]

April and May are traditionally unpredictable months for hotel occupancy. Here are 5 strategies to help maintain strong occupancy through this period

No matter how much I want to support the hotel or avoid fees, I’ll reluctantly revert to OTAs if the process is too confusing or the price is out of line

Read on to discover actionable strategies to make the most of the spring travel boom and maximize your direct channel impact

While an OTA may own the first booking, you have an opportunity to take control of the next one by integrating a mobile app into the guest experience

Balancing group and transient bookings is a constant challenge. Both offer unique advantages and play crucial roles in hotel revenue strategy

Welcome to the future of the hotel industry, powered by AI agents. We look at what these tools are, how they work, and why they are a game-changer