booking
Trivago Introduces its New Net CPA on Consumption
The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return
How Hotels Benefit from Consortia and TMCs
Consortia and Travel Management Companies (TMCs) act as pipes, channeling a stream of potential guests toward hotels
A Deep Dive into Hotel Booking Sources
The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources
Tips to Avoid Overbooking in Your Hotel
Overbooking can greatly impact your hotel’s reputation and bottom line but you can avoid financial losses and mitigate the risks
Hotels Under Pressure as OTA Competition for Guests Explodes
Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings
Ten Tips to Help Win Back Business from OTAs
20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back
How is Your TripAdvisor Ranking Calculated and How to Improve It
To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors
Top Strategies For Attracting Direct Bookings This Valentine’s Day
Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day
8 Best Hotel eCommerce Strategies
Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms
HiJiffy – “Who Are We”: In Conversation with Tiago Araújo
Through our conversation you will hear more about HJiffy, as we dig deeper into the backstory of how the company came about and the reasons for starting it