booking

trivago logo for mirai article about their new net cpa on consumption offering

Trivago Introduces its New Net CPA on Consumption

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

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How Hotels Benefit from Consortia and TMCs

Consortia and Travel Management Companies (TMCs) act as pipes, channeling a stream of potential guests toward hotels

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A Deep Dive into Hotel Booking Sources

The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources

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Tips to Avoid Overbooking in Your Hotel

Overbooking can greatly impact your hotel’s reputation and bottom line but you can avoid financial losses and mitigate the risks

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Hotels Under Pressure as OTA Competition for Guests Explodes

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings

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man being attracted by a carrot in the same way hotels need to win back business from otas

Ten Tips to Help Win Back Business from OTAs

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

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How is Your TripAdvisor Ranking Calculated and How to Improve It

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

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person holding a heart reflecting importance of valentines day to hotels and the need to develop strategies to attract direct bookings

Top Strategies For Attracting Direct Bookings This Valentine’s Day

Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day

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8 Best Hotel eCommerce Strategies

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

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HiJiffy - Who Are We Revenue Hub Interview - YouTube Video Thumbnail

HiJiffy – “Who Are We”: In Conversation with Tiago Araújo

Through our conversation you will hear more about HJiffy, as we dig deeper into the backstory of how the company came about and the reasons for starting it

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