booking
5 Ways to Drive Direct Bookings for the Modern Traveler
How do young, modern travelers behave online? What connects to them, and how can your hotel use that information to drive direct bookings through your hotel website? Google’s Consumer Barometer […]
How a hotel can use GDS to tap into the cruise travel market
A GDS is used by many parts of the travel industry for many different markets. But did you know your hotel can use it to attract a completely different type […]
Google Online Travel Adventure Upsets Its Biggest Advertisers
At the largest online travel conference last week, industry executive Steve Hafner was asked an unusual question: What’s the first word that comes to mind when you think about Google? “Annoying,” […]
Hotels, Let’s Go Direct!
It is not an astonishing piece of news anymore that online bookings play a key role in the hospitality industry, bypassing the offline channel of bookings tremendously. The trend has […]
Hotels need to get innovative if they want guests to “stop clicking around”
The decision by the Australian Competition and Consumer Commission (ACCC) to enshrine rate parity between hotels and Online Travel Agencies (OTAs) has created a new impetus for the hotel sector […]
The Revenue Managers Guide to Handling High Cancellation Rates
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]
Bidroom.com becomes a commission free booking platform
In a revolutionary move, the online booking community, Bidroom.com, announced that it will stop charging hotels commissions for bookings on their website. Bidroom founders, Michael Ros and Casper Knieriem, have […]
Group Bookings in New Year Brighten Hotel Outlook
NB: This is an article from TravelClick Committed occupancy* and average daily rates (ADR) for the first quarter of 2017 are showing major signs of growth with group travel leading […]
Jumpstart Your Hotel’s Direct Bookings through Multichannel Campaigns
Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle. […]
Consumption of digital travel content sees double-digit growth
A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]
