booking
Travel industry must accept freedom in distribution
If you go out to buy a new car the dealer will tell you the cost for the basic vehicle. Then they let you select the extras, such as sat-nav […]
Dayuse hotel booking website claims to break new ground
Dayuse – a website through which consumers can book hotel rooms for daytime use – claims to be altering the face of hotel booking. The French company, which was founded […]
OTAs see look-to-book disconnect in Japan
Japanese leisure travellers are using OTAs to research their international trips but prefer to book at the website of a traditional offline agent. The findings came out of research group […]
How guests choose hotels during online booking
Just how do guests dwindle down their hotel selections during the online booking process? Two hospitality professors aimed to find out, looking beyond clickstream analysis by using eye tracking to […]
Look Ahead, Not Back, to Forecast Demand
For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]
Understanding Online Distribution Channels
In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]
Hotel ADR Rise vs Distribution Channels Cost
According to the latest TravelClick data launched early May 2015, Hotel bookings from individual business and leisure travellers spiked across a variety of digital channels in the first quarter of […]
Driving bookings through social media
Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]
The Future of Hotel Booking
Sabre has released a new travel trend report with advice for hoteliers on how to sell to modern travellers. The Future of Hotel Booking – A Guide to Hotel Retailing, […]
Marriott is using mobile messaging to transform visiting a hotel
Marriott Hotels is redefining the hotel visit with mobile at the center, enabling members of its loyalty program to engage in real-time conversations with staff before, during and after a […]