booking
Booking engine conversion rates: How do you measure up?
If there’s one thing we know about at Triptease, it’s online conversion rates. The funnel leading from curious website visitor to satisfied hotel guest is one we spend every day […]
Buyer’s Guide to Choose the Best Hotel Booking Engine
There’s no denying that there are a load of hotel booking engines to choose from and it can be difficult to choose the best one for your hotel. Of course, […]
The consumer journey strikes back
In Episode 1 of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. So […]
5 ways hotels can use behavioral economics to improve conversion rates
Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology […]
A new hope for direct bookings
A long time ago in a galaxy far, far away, the Consumer Journey for travelers used to be simpler and more direct. NB: This is part 1 of 3 in […]
Four tips for reducing checkout abandonment
All retailers – from huge multinationals to the independent – face the same dilemma. Why do online shoppers abandon their baskets, and what can they do to improve? Dropped baskets […]
How to encourage hotel guest reviews on Facebook, Google and others
Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like […]
9 diversions OTAs use which ruin your profits
After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than […]
4 Reasons Your Mobile Website Isn’t Converting
We live in a world where mobile and tablet usage exceeds that of desktops. Mobile has assisted in the massive adaption of the internet, social networks, digital communication and eCommerce. […]
10 Ways To Ring In the New Year, With More Bookings!
January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! […]
