booking
Hotels and Travel sites in Tug of War for Customers
A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as […]
Pursue direct but milk distribution partnerships
No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distribution channel which […]
Grow Direct Bookings With Landing Pages
NB: This is an article from Net Affinity Landing pages are an essential part of a targeted, compelling book direct strategy. So, you’ve got your hotel website up. You’ve done all […]
Drive direct bookings by getting to know your guest
NB: This is an article by Nicki Graham, Marketing & Communications Manager at Guestfolio We all know why hoteliers use OTAs. They are there to help you out, keep revenue […]
The Future of Hotel Distribution and Online Marketing
NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]
The Data Driven Hotelier
NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]
Hey Big Spenders! Elite Traveler Insights
NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]
Predict the Future and Understand Consumer Demand with Pace Reporting
NB: This is an article by Lance Abbrederis, Director Digital Experience at Sabre Predicting the future is quite a challenge – for most of us! But cutting-edge analytical tools […]
The Battle for Direct Booking: How Hotels Are Stepping Up
NB: This is an article by Spring Engage Finding a hotel room online has never been easier. In fact, 60% of all hotel bookings are now done digitally and the […]
How to Use Call Tracking to Grow Your Bookings
NB: This is an article from NetAffinity Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to […]
