booking

How to Turn OTA Shoppers into Direct Bookers on Your Website

According to Phocuswright, 72% of travel shoppers in the US use Online Travel Agencies (OTAs) to shop for hotels. That’s a lot of people! But, the good news is, not […]

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How Responding to Online Reviews Will Get Your Hotel More Bookings

Responding to online reviews is a necessity for any hotel. Here are some of the best ways to do so. There are simple ways to increase hotel bookings In recent times, […]

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Consumer acquisition costs in hospitality too high and growing

Customer acquisition costs in hospitality can vary depending on the property, but when guests book through third parties, hotel revenue takes a serious hit. Cindy Estis Green, CEO & co-founder […]

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4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]

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Hotels should learn from OTAs to drive bookings

In a perfect world, hotels would openly compete against each other on an open market, and companies such as TripAdvisor and online travel agencies would supplement bookings when times are […]

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Mobile booking: Why responsive design alone is insufficient

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By […]

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Hotel’s Guide to Google Analytics: Metrics You Should Track

Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]

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2017 Projected as a Record Year for GDS Hotel Bookings

Despite the rise of Airbnb among consumers, Travel Agents still predominantly book through GDS TravelClick, a global provider of innovative, cloud-based and data-driven solutions designed for hoteliers to maximize revenue and […]

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Designing a Guest Loyalty Program to Increase Bookings and Revenue

The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]

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How to Drive More Direct Booking with Retargetting Ads

If you are doing things right, traffic to your site is strong and growing. People are visiting your site, and many of those people may book a stay at your […]

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