booking
The rise of mobile and social as performance channels
Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]
Turning the Luxury Hotel Experience into Online Bookings
NB: This is an article by Jennifer Alberts, Account Supervisor at HeBS Digital Though the economy travel landscape continues to change, luxury hotels are as prosperous and popular as ever. […]
A Multi-Generational Approach to Managing Hotel Revenue
What do you do when you need a new pair of shoes? The answer likely varies depending on your age. Older generations will visit a few stores and work with […]
Direct bookings benefit from accessible contact info
In order to gain an advantage in the direct bookings fight with OTAs, one easy fix is to ensure your hotel’s contact information is displayed prominently on your website. One […]
4 Essentials of Your Book Direct Strategy
A good book direct strategy is near the top of most hotelier’s list this year. Book direct campaigns from Marriott and Hilton are making headlines, and the focus of the industry […]
The key to a successful direct booking strategy
It is well known that online travel agencies (OTAs) are widely used by hotels as part of a diversified distribution strategy. The challenge, however, for independent hotels is that they […]
Hotel Booking using the Facebook Messenger Platform
NB: This is an article from Koddi Last year we wrote about Facebook’s plans to launch Messenger bots which would, among other things, allow users to buy products, track orders, and even […]
Direct booking challenge grows as hotels lure business travelers
NB: This is an article by Tim MacDonald of Concur As companies worldwide grapple with the rise of direct booking, suppliers are accelerating this industry shift by bringing strong […]
Last-click attribution is so last year
Multichannel attribution is hot topic for travel marketers. Tom Bacon shares three tips for getting it right As we all know, most travel planning has become more complex, less […]
Hotels and OTAs race to revamp loyalty programs
Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their […]
