booking

The hotel direct booking war is on. And, hotel owners are in no mood to take a step behind. While it’s important to increase a hotel’s direct bookings, every hotelier […]

Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel […]

Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. However, new research from […]

Hotels are always looking for new ways to drive demand – and packages have been a solid vehicle to do just that. Packages, or combined hotel, airfare and/or car bookings, […]

We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of every two guests was costing them at least 20% commission. Aside from […]

Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer length of stay. And while this […]

Following is an update on the new experiments on Google Hotel Ads and TripAdvisor’s new functionality to promote special offers. NB: This is an article from Koddi An Update to […]

A new study from Kalibri Labs shows that the collective effort of hotel companies to sway people to book direct is working. The study, “Book Direct Campaigns: The Cost & […]

  Consternation over the relationship between online travel agencies and hotels has garnered a lot of ink in industry articles over the past several years—that’s understandable. However, one very viable […]

In today’s ultra-competitive hotel environment, every dollar counts. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking […]