booking
The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss
The guest’s road from your hotel marketing campaigns, to your website and finally to online booking is a delicate, razors’ edge journey filled with several opportunities for the customer to […]
Why Site Weight Matters for Your Hotel Website
What affects how quickly your website loads? Why does it matter? There are many different factors which have an effect on how quickly your hotel website loads. Processing power, browser, […]
Selling Hotel Experiences for More Direct Bookings
What is it that makes your hotel distinctive and memorable? A great Experience! These days, for a hotel to stand out, you’ve got to offer more than comfy rooms and […]
Oracle Hospitality Report: Creating the Coveted Hotel Guest Experience
In today’s digital age, hoteliers are forfeiting opportunities – and potentially revenue – by failing to offer guests the individualized experiences they are increasingly demanding, according to the results of […]
The Future of Direct Distribution Technology: a hotelier’s view
My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]
TrustYou Study Uncovers Travelers’ Online Search and Booking Behaviors
++ Review Score Second Most Important Factor Affecting the Booking Decision After a Hotel’s Rate ++ Majority Eliminated Hotels Below A Three-Star-Rating When Choosing The Hotel ++ TrustYou, the world’s […]
OTAs Using Data to Help Hotels Build Revenues
Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]
Get more Direct Bookings with a Winning (Hotel) Personality
Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the online presentation […]
US hoteliers keep eye on dip in bookings from Europe
U.S. hoteliers have reported seeing a decline in bookings from European travelers heading into 2017 and are looking to explain what has caused the drop. Possible factors include economic uncertainty […]
Hitwise data reveals Airbnb hit peak during UK’s January sales rush
Peak booking period data from Hitwise has underlined the growing popularity of peer to peer accommodation site Airbnb, the travel site most reliant on social media for clicks. The travel […]