booking
The current climate of travel booking services
Travel booking websites like Airbnb, Priceline, and Booking.com continue to rise in popularity as budget-conscious consumers attempt to save as much as possible on their holidays. These companies rely on […]
The Hotel Chain That Doesn’t Need Booking.com or Expedia
In the last couple of years, hotel chains have gradually tried to wrestle back control over distribution from online travel agents. Some have been more successful than others, thanks in part […]
Hotel and OTA Direct Booking Winners and Losers in 5 Charts
With all the hoopla over hotel-direct bookings and online travel agency retaliation and maneuvering, the balance of power in U.S. market share among top players has been surprisingly even-keeled over […]
trivago, Google and TripAdvisor: booking similarities and differences?
What is their objective? Improving the user experience and, therefore, increasing conversion by eliminating any possible loss (clients who don’t convert), which happens when they go to the OTA or […]
Driving Direct Bookings Comes at a Cost Too
A little over a year ago, I wrote an article that struck a sensitive nerve: Hotels Promoting Direct Bookings: It’s About Time! Perhaps this is why it was widely shared […]
Seven ways to boost customer conversion rates with neuroscience
According to web research company, Baymard Institute, two out of three (67.45%) online shopping carts are abandoned before purchase. Every travel retailer knows tools such as discount codes and flash […]
Google Flight Search: a dead man walking?
Bobby Healy, one of Google’s most outspoken critics, shares his opinion on what the European Commission’s fine means for flight search, and argues that a dedicated travel industry council might […]
How to take a bigger piece of the travel pie
Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your […]
Is Google becoming the biggest hotel metasearch engine?
Google has always been a giant of the search world, but now it seems the behemoth is expanding even further to take over the metasearch arena for hotels and travel. […]
Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants
Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]