booking
Who Owns Your Guest Data? Your Hotel or the OTA
When was the last time you read a contract you were signing? We mean, really read it – every single word. NB: This is an article from Vizzly Hoteliers often […]
In a mobile-only world will airlines charge for web bookings?
Right now airlines are introducing fees for bookings via the GDS but imagine a scenario five years down the road where an airline charges a fee for booking via the […]
Booking direct or via OTAs: what’s the better deal?
Hotels and OTAs might be in an all-out war, but some travel experts think you can book with both, it just depends on when you’re looking to book. Mark Blutstein, […]
Guest Engagement and the Customer’s Digital Journey
What are the top five ingredients in the race for ‘first to adoption’ that both hoteliers and tech suppliers share? NB: This is an article by Andrew Sanders, Vice President […]
Crafting the perfect guest experience, from website to hotel
Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time […]
8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed
Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel’s mobile app. With a few finger taps, she requests an airport […]
How Airlines Can Improve Destination Content To Inspire Bookings
Judging by the destination content airlines continue to dispense and customers continue to ignore, there’s an opportunity for innovation. In a recent survey* of travellers we asked: How much time […]
6 Ways to Grow Direct Bookings with Booking Engine Data
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]
Reimagining the Online Booking Channel
For many years, hotels and OTAs have had an ongoing feud, acting more like rivals than the (business) partners that they should be. NB: This is an article by Mike […]