booking
Consumer acquisition costs in hospitality too high and growing
Customer acquisition costs in hospitality can vary depending on the property, but when guests book through third parties, hotel revenue takes a serious hit. Cindy Estis Green, CEO & co-founder […]
4 Budget Items to Boost Direct Bookings
It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]
Hotels should learn from OTAs to drive bookings
In a perfect world, hotels would openly compete against each other on an open market, and companies such as TripAdvisor and online travel agencies would supplement bookings when times are […]
Mobile booking: Why responsive design alone is insufficient
As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By […]
Hotel’s Guide to Google Analytics: Metrics You Should Track
Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]
2017 Projected as a Record Year for GDS Hotel Bookings
Despite the rise of Airbnb among consumers, Travel Agents still predominantly book through GDS TravelClick, a global provider of innovative, cloud-based and data-driven solutions designed for hoteliers to maximize revenue and […]
Designing a Guest Loyalty Program to Increase Bookings and Revenue
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]
How to Drive More Direct Booking with Retargetting Ads
If you are doing things right, traffic to your site is strong and growing. People are visiting your site, and many of those people may book a stay at your […]
Five key tactics to increase corporate & group bookings
Hotel management is indeed a tricky job and requires hoteliers to don multiple hats to take various decisions. Every guest is unique and has set expectations to be fulfilled. While […]
If You Don’t Give Guests What They Want They’ll Go Elsewhere
The hotel shopping model is changing. We see it in the growth of vacation rental sites like Airbnb and HomeAway. We see it in the shift from cookie cutter chains […]
