booking

The two Cs that are often referred to in e-commerce are content and conversion, we may put them together and say: Good content that leads to conversion is king. For […]

Through the guest journey, travelers interact with a myriad of different systems, but historically, those systems would not talk to each other. Each system would hold a sliver of information […]

One of the best – and worst – things about the hospitality industry is how much most hotels have in common, they’re offering relatively similar products and have a great […]

For hoteliers trying to reach travel planners, Pinterest is one of the best social media websites to have a presence. 28% of daily users say that Pinterest is their go-to […]

Hotel booking sites must review the way they rank and display rooms, the UK’s competition watchdog has said. Some sites may be making misleading claims about discounts, the Competition and […]

Even after you have worked hard on search engine optimisation (SEO) at your hotel, you must run periodic analysis to track improvements. But with so much data available when analysing […]

In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This […]

As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, […]

If booking direct is so attractive and several hotels are joining the movement, is it universally attractive? Would every single hotel benefit from a book direct campaign? NB: This is […]

Today, I’m going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. NB: […]