booking
Expedia lets Google in on the voice action
If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked […]
The Evolution of The Hotel Booking Journey
We’ve all done it… We’ve all stayed at a beautiful hotel, visited an amazing destination, or eaten delicious food at a first-class restaurant. We’ve also taken great pleasure in telling […]
4 Ways To Attract More Families To Your Property
Family travel is on the rise. Between 2014 and 2017, Google searches for family vacations grew three times faster than other searches in the travel sphere. As part of our […]
Price Elasticity And How It Can Influence Room Rates
Today’s era of infinite data empowers revenue managers with ever-deeper insights into market dynamics. Monitoring competition and adjusting rates in near real-time has become a bare-minimum activity. Dynamic pricing and […]
How to Entice Corporate and Bleisure Travelers to Book Your Hotel
Bleisure travel has seen a huge increase in the past two years. According to Expedia’s recent report titled Unpacking Bleisure Traveller Trends, there’s been nearly a 40% rise in bleisure […]
10 Smart Hotel Marketing Strategies to Increase Bookings
There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]
Optimize Your Hotel Website for Conversion
Imagine for a moment your hotel website is not getting the amount of reservations you expect. You and your staff need more guests to come in and there are fewer […]
How To Make Your Hotel’s Book Direct Offering Unique
In a world dominated by big brands and businesses, where standardisation is the path to efficiency, customers consistently look for something out of the norm. This is clearly the case […]
5 Clever Ways To Reduce Abandoned Bookings At Your Hotel
Even if you’ve perfected the marketing of your hotel and are driving a high volume of traffic to your website or other listings, it doesn’t guarantee bookings. The sobering reality […]
How To Create The Right Rate Plans For Your Property
Understand your audience. Know your product well. Develop a rate plan. Deliver it at the right time and via the right platform. There you have it. A SUCCESSFUL RATE PLAN! […]