booking

OTAs are able to increase their share of the direct bookings market by focusing on engagement during the inspiration and planning phases of the guest journey. Why can’t you do the same?

Past bookings or brand loyalty does not influence where travelers start their research, nor does it impact the amount of time spent researching or the number of travel options considered.

No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.

OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.

The idea of Anomaly Detection is to track the normal variation and flag the unexpected events. So in the world of availability tracking, what could possibly go wrong?

Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key.

We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.

Hotels might struggle to provide last-minute cancellation policies, therefore maximising retention of their bookings and reducing cancellations can be utilised in other aspects of the booking process.

It’s okay to lean on OTAs to fluff out your bookings every now and again, but your focus should be on securing and maintaining a consistent flow of direct bookings.

There are proven fundamentals that will help drive direct bookings more efficiently and help your hotel come out on top. A focused strategy for your hotel website is a step in the right direction.