booking

Direct sales is not simple, but it’s also not complicated if you are clear about the framework in which you should be doing it. On the other hand, there are unfortunately no shortcuts or magic wands.

PPC is a great way to promote hotel event spaces, spas, or restaurants. What’s more, the value of each dollar spent on an event space PPC campaign can be much higher.

Want to know why it’s ok to offer some really big booking incentives during Black Friday and Cyber Monday? Because it’s a super-short booking window.

The increase of travellers turning to their mobile to book stays and plan their adventures hints that the mobile revolution is well underway in the hotel industry. But what does this actually mean?

Things come up. Circumstances change. Plans get disrupted. But is that the only reason why your guests might not show up at the last moment? NB: This is an article […]

Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]

Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to […]

Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]

One of the most challenging parts of being a Meeting & Events/MICE/Conference & Banqueting professional is having to take strategic decisions today for far future periods. NB: This is an […]