booking

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

A Staycation allows you to effectively fulfil your role as part of the local chain of the industry and supplement the revenue imbalance caused by lockdown

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

Data shows consistent growth in domestic hotel searches and bookings with a single-week dip in mid-June when states began to close down again

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm

Inquiries are not quickly converting into a booking with stated reasons being uncertainty of future government guidelines, travel fear and budget constraint

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

In this tentative climate, revenue management strategies should aim to boost consumer confidence, focus on value, and increase revenue per guest