booking
Turn Top Direct Booking Trends into Smart Conversion Strategies
The OTAs have dominated the direct booking space for years. But now, hotels have almost caught up. Last year, the hotel industry captured 49% of direct bookings.
OTAs Charging Commissions on Resort Fees: What Resorts Can Do
An effective hotel website will show travel consumers exactly how resort fees will fund their experience. AHLA’s research found 70% of consumers prefer the resort fee to be separate.
Why Travel Intent Products Are Baffling Hoteliers
Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination
How a Cloud PMS Guarantees Sustainable Hotel Business Revenue
Hotel PMS and booking engine integration turns your website into a potential source of generating more direct bookings. It also helps you get more direct bookings from your hotel’s Facebook page.
3 Hotels with High-Impact Website Conversion Strategies
Here we showcase three hotels who have seen a significant uplift in website conversions thanks to the implementation of effective direct booking strategies working together with us
Hey, Hotel Marketers: What’s Holding Mobile Bookings Back?
Lost mobile bookings dramatically influence your business right now, pushing guests towards OTA’s as their first, last, and only choice for bookings, and driving up the cost of guest acquisitions
United Airlines Booking Curve Ball is a Customer Experience Win
United recently reported that its booking curve had changed and that they needed to set aside more seats for passengers who book at a later date.
5 Things Standing Between Your Property and Increased Revenue
From staffing to daily operations, revenue optimization to guest service and the pressure to remain ahead of industry technologies and trends, hoteliers have their work cut out for them
What is Your Hotel Room’s ‘Best Before’ Date?
Hoteliers must update their distribution strategy to fill the literal void that an empty hotel room creates. Here are two ways to fill your empty rooms and increase occupancy and RevPAR.
Expedia Mulls Matching Booking on Resort Fee Commissions
With Booking.com making the controversial move of charging commissions on hotel resort fees for the first time this week, rival Expedia Group isn’t ruling out matching the new stance.