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Hotel Demand and GDP Have a Strong Correlation and That’s a Problem

Most agree the recovery could be longer. Though GDP historically correlated to hotel demand, this time around it may have nothing to do with the economy

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4 Ways To Use Your Hotel Channel Manager More Effectively

To be competitive you need a proactive channel management strategy. We look at four ways hoteliers can use their channel managers more effectively

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COVID-19: Insights on Travel Impact, The Middle East and Africa

As the region continues to open its borders, and relax lockdown measures, domestic travel continues to prop up the travel industry for MEA

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Reassure Guests & Increase Bookings with a Solid Stand on COVID19

Putting most important information at the outset of a guest’s interaction with your website increases the chances of bookings converting

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Mobile Bookings and Changing Search Intent: Need to Know About Guests

Mobile searches are increasing at a faster rate than mobile booking revenues, suggesting the booking experience isn’t performing as well as it should be

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COVID-19: Insights on Travel Impact, Europe

These forward looking insights will hopefully help travel marketers shape their strategies as the industry recovers from this outbreak

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Top 10 Strategies to Increase Direct Bookings in 2020

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

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Two pieces of a puzzle with the add sign between them showing it equals a lightbulb drawn with chalk indicating technology integration is key going forward

Your Direct Channel and Guest Engagement: How They go Hand in Hand

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

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It’s Staycation Season! Here are 5 Helpful Tips to Increase Occupancy

A Staycation allows you to effectively fulfil your role as part of the local chain of the industry and supplement the revenue imbalance caused by lockdown

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How can you Maximise Autumn Bookings for your Hotel?

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

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