Asia
Strong Hotel Revenue Growth Predicted for Asia-Pacific
Cautiously optimistic hoteliers indicate reliance on OTAs and emergence of Airbnb are concerns. NB: This is an article from IDeaS A survey of 100 leading hospitality industry professionals from across […]
Airlines look east: China and South-east Asia drive distribution changes
Airlines, particularly, those in the West should start looking east, specifically, to China to understand where mobile, ecommerce and payments are headed. That was the message from Hugh Aiken, senior […]
A hotelier’s guide to the top social platforms in Asia-Pacific
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]
How Chinese Travel Changed in 2017 According to Ctrip
New data from Ctrip is illustrating how rapidly Chinese travel is changing. The two most obvious trends illustrated in the report is the rising importance of independent travel and the […]
How hotels can win in Asia part 1: Successful social proof
Social proof should be in every hotels’ marketing toolkit. The technique, which uses the thoughts and feelings of others to influence customers, feeds into our need to belong and our […]
STR: AsiaPac, MEA, Europe, S.America November Hotel Performance
Asia Pacific Hotels in the Asia Pacific region reported positive year-over-year results in the three key performance metrics during November 2017, according to data from STR. U.S. dollar constant currency, […]
STR: AsiaPac, MEA, Europe, S.America October Hotel Performance
Asia Pacific Hotels in the Asia Pacific region reported positive results in the three key performance metrics during October 2017, according to data from STR. U.S. dollar constant currency, October 2017 […]
Ctrip opens up data and cross platform synergies for destination marketing
With around 300 million registered users, Ctrip has accumulated a high volume of big data and consumer insights that can be used for consulting and directing services for marketing global […]
European Destinations Are Trying to Stand Out to Chinese Travelers
Many destinations from all corners of the globe are trying to reach Chinese travelers with ad and marketing messages as nearly 140 million Chinese traveled internationally last year. The challenge […]
Insights reveal that the Asia Pacific traveller doesn’t exist! Here’s why.
The Asia Pacific traveller is a force to be reckoned with, yet it doesn’t exist! There are many Asias within Asia. Yet many in the industry make the mistake of […]
