Artificial Intelligence
Boosting Direct Bookings in the Age of AI Search
GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results
How to Make Your Hotel Appear in AI Search Tools
In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses
AEO & GEO for Hotels: How to Optimise for AI Search
If you’ve never heard of AEO or GEO for hotels, you’re not that far behind. The way we search for information online is evolving fast
AI in Hospitality: Booking, Distribution & Personalization
AI models take a different approach. They base suggestions on the user’s concrete request, past behavior, reviews, and the options available in the market
AI Won’t Replace All Revenue Managers, Just The Weak Ones
To stay relevant, you can’t just watch technology evolve. The best revenue managers will use new tools – test them, challenge them and spark innovation
Four Pillars That Help Smart Hotels Win the AI Visibility Game
The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure
Why a Customer Data Platform is the Backbone of Hospitality AI
A Customer Data Platform transforms guest relationships into revenue, while AI ensures that personalization and efficiency happen at scale
Mobile & AI: The Power Duo Driving Direct Hotel Booking
Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!
Barriers Agentic AI Must Cross to be a Hotel Distribution Channel
AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel
What is GEO (Generative Engine Optimisation) and How to be Seen
We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart
