Artificial Intelligence

Hotels that can connect directly into this agentic ecosystem will gain a critical advantage and reduce reliance on OTAs or static booking engines

Hotels are seeing modest revenue growth, but margins are tightening. Rising labor costs, shorter lengths of stay, and OTA reliance are eroding profit

For hotels, this could mean asking fundamentally different questions of their data, moving from reactive analysis to proactive insight generation

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

As we look ahead to 2026, one thing is clear for hotel general managers and revenue leaders: digital distribution and demand generation are becoming less controllable, more automated, and increasingly […]

Trying to predict the future of hospitality in 2026 can feel like staring into a cloudy crystal ball. Rapid technological change – particularly in artificial intelligence – has made long-term […]

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

From personalising guest interactions to optimising marketing campaigns, AI offers opportunities to elevate operational efficiency and guest satisfaction

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role