Artificial Intelligence

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

The idea of this test is simple: to use an AI agent to complete a hotel booking on popular booking engines. We started out with a few questions in mind:

Most of today’s agents are powered by LLMs, which generate probabilistic responses. These systems are powerful, but they’re also unpredictable

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it

The bottom line is an AI mindset moves hospitality from reactive to proactive. From standardized to personalized. From efficient to exceptional

By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

As AI becomes more integrated into the travel planning process, operators must rethink how they capture guest attention and secure bookings

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

This case study outlines how a global luxury hotel brand in three major cities used generative AI to improve guest experience and drive revenue