Artificial Intelligence

AI models take a different approach. They base suggestions on the user’s concrete request, past behavior, reviews, and the options available in the market

To stay relevant, you can’t just watch technology evolve. The best revenue managers will use new tools – test them, challenge them and spark innovation

The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure

A Customer Data Platform transforms guest relationships into revenue, while AI ensures that personalization and efficiency happen at scale

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking

As we move deeper into the era of AI-first strategies, the hospitality sector is discovering that AI agents are far more than automation tools

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page