Artificial Intelligence

man on phone engaging with a chatbot illustrating the ai advantages for hotels in 2025 and how to prepare for what is ahead

The AI Advantage in 2025: What’s Ahead and How to Prepare

The future of hospitality lies in combining cutting-edge AI technology with the warmth of human connection – are you ready to step into it?

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The AI Revolution in Hotel Pricing: Beyond Dynamic Rates

As AI continues to evolve, so too will the art and science of hotel pricing, promising an exciting and transformative future for the industry

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How GenAI Reinvents Revenue Management

While some claims about AI’s transformative potential may be exaggerated, its application to hotel revenue management is far from overhyped

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How Hotels Can Use AI to Streamline Their PPC Campaigns

From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns

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arrows going in different directions like revenue management decisions and how causal ai can help

Correlation or Causation: How Causal AI Can Help Revenue Management

Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI

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Unlocking Hotel Profitability with AI: Two AI Outcomes

Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability

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The Revenue Manager vs. AI: Predicting Hotel Demand

We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements

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person at a laptop with a computer chip overlay reflecting the evolution of a unified commercial strategy in hotels

Leveraging AI for Dynamic Revenue Optimization

Dynamic revenue optimization is the practice of adjusting prices in real-time based on demand, market trends, and various other factors

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Empowering Hotel Revenue Strategy Through AI and Causal ML

Should revenue managers interact heavily with an AI RMS or trust automation? What is the impact of overrides on revenue?

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man typing into a spreadsheet illustrating a slightly antiquated approach to modern revenue management

Revenue Management: From Spreadsheets to AI Based Systems

The introduction of AI based systems marked a significant turning point in Revenue Management with algorithms, big data analysis and real-time processing

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