Artificial Intelligence

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics

For hotel general managers and revenue managers, the message is clear: success and profitability depends on embracing systems that are built to learn

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice

More than half of property owners surveyed are still relying on manual pricing. It is no wonder the fear of losing bookings is the top challenge they face

An AI concierge can transform hospitality by jump-starting the guest experience, increase operational efficiency and unlock new revenue streams

Personalization is a term used loosely these days but a better phrase for how it’s being used so far might be contextualized marketing

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates