Artificial Intelligence

Trying to predict the future of hospitality in 2026 can feel like staring into a cloudy crystal ball. Rapid technological change – particularly in artificial intelligence – has made long-term […]

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

From personalising guest interactions to optimising marketing campaigns, AI offers opportunities to elevate operational efficiency and guest satisfaction

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role

When hotel teams misunderstand the differences between automation and AI, they expect AI to perform the tasks of automation, and vice versa

The AI hotel booking assistant changes the dynamic completely. It never clocks out, never hesitates, and never leaves a guest hanging

We have been moving steadily away from hospitality (relationships) and toward processing (transactions). AI will not reverse this but accelerate it

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

The time for static distribution is over; future rewards speed, data completeness, and strategic control. The essence of an AI-Native Distribution Strategy