analytics

  To increase direct bookings with email marketing, you first have to deliver engaging campaigns. Sometimes it’s hard to know what will work with your audience, so it’s a good […]

NB: This is an article by Trent Cockerham of Koddi.com Price accuracy in meta is a critical piece for campaigns to run smoothly. Having the rate display accurately between the ad […]

  NB: This is an article by Kelly McGuire, Executive Director Hospitality & Travel Global Practice at SAS 2015 was a busy year for Hoteliers. ADR, Occupancy and RevPAR achieved […]

  Big data isn’t all about knowing every nuance of your guests; it’s also about getting a closer look at your own business. For companies like global giant Carlson Rezidor […]

  NB: This is an article by Rich Maradik, Founder of nSight for Travel The head of Revenue and Distribution for a large global chain framed the hotel big data […]

NB: This is a featured article by Pierre Boettner, founder and CEO, hospitalityPulse The industry buzz around “Big Data” is deafening. ‘Big Data Analytics ‘ – its uses, abuses, and place […]

  HeBS Digital shares this checklist to maximize revenue through your online media budget With the digital landscape constantly growing and the hospitality industry transforming to make room for new […]

2016 promises to be the most profitable year our industry has ever seen due to strong rate growth, minimal supply impact, low interest rates and oil prices, and a somewhat […]

Sojern’s new Interactive Hotel Insights Report reveals two major consumer behaviour changes – travellers are spending more time on the hotel path to purchase than for airlines and last-minute bookers […]

  Tom Bacon outlines some of the risks that arise from working with the ‘invisible’ systems of RM, big data and analytics systems Airline revenue management (RM) systems, like many […]