analytics

  NB: This is an article by Lance Abbrederis, Director Digital Experience at Sabre Predicting the future is quite a challenge – for most of us! But cutting-edge analytical tools […]

  NB: This is an article from NetAffinity Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to […]

  NB: This is a viewpoint by Tony Gray, senior director of North American Consulting Services at Webtrends. Recent news about Expedia’s Accelerator program for hotel listings has opinions swirling […]

  NB: This is an article from FUEL The hotel industry has seen the Google SERP change pretty drastically over the past few years and the latest update was more […]

  Destination marketers are rising up. Or as some of them put it: geeking up. They’re daring to bypass their ad agencies and parse big data to figure how to […]

  NB: This is an article by Robert Hernandez, Revenue Discovery Analyst at Origin World Labs The most popular pricing algorithms are great for optimizing Rooms Revenue, but fall short when […]

  NB: This is an article by Martin Soler of SnapShot Many hoteliers, general managers, and revenue managers wish they could get a better handle on the data available to […]

  NB: This is an article by Stephen Hambleton, Product Manager at IDeaS There are many commercial revenue management systems (RMS) available today. Although there are a growing number of […]

  NB: This is the third part of an analysis series conducted by STR on Airbnb data in New York City. Read Part One of STR’s analysis of Airbnb’s minor […]

  NB: This is an article from Snapshot As hoteliers we don’t always consider data to be a fundamental tool in our daily operations. We’d rather focus on making our […]