analytics

Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel price rates on the fly, improving demand forecasting by 20 percent. Should Marriott International acquire Starwood Hotels & […]

  One of the most under-reported stories in travel is that most hotel owners have no idea what their cost per channel is and what they’re actually getting per room. […]

Search engine optimization — or SEO — is critical to your overall online presence. With the best SEO practices, you can increase your hotels ranking on the search engine results […]

Keyword research is the backbone of any SEO strategy. Getting a hotel to rank for the right keywords can greatly impact its success, but choosing the right keywords to target […]

IN a digital world, the winning organisations will be the ones that successfully find new customers, discover new markets, and pursue new revenue streams using digital channels. New, digital competitors […]

Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since […]

The theory of supply and demand is one of the fundamental principles of economics. However, it’s not something constrained to leading economists. And when it comes to maximizing your hotel’s […]

Why We Changed the Popularity Ranking Algorithm Over the past decade, the volume of reviews and opinions on TripAdvisor has increased exponentially – from six million in 2006 to over […]

Google Analytics is a tool that’s often spoken about in digital marketing, and worth being in the know about for any hotelier who wants to build a high-converting website. In […]

NB: This is an article by Robert Hernandez, Hotel Revenue Discovery Expert with Origin World Labs One of the themes I often explore in this blog is that Revenue Management is simply […]