analytics

More than ever, marketers need to determine content marketing ROI. Google Analytics (GA) is an ideal place to start. Setting up GA to track goals is an important first step […]

Every SEO agency will say roughly the same thing in regards to search engine optimization – it is a never ending process. There is always something else to do, another […]

For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer database can be […]

What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic […]

In the hospitality industry we have heard that “A revenue management program/system has the potential to increase revenue by 3 – 5%”. By revenue management system, we are talking about […]

Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way. Let me start this story with a quote from Scott Kirby, President, United Airlines at the […]

Hotels encounter change every single day, experiencing changes in guests, rates, menus, events and staff.  At an even higher level, hotels experience changes in management, brands, job responsibilities, revenue strategy […]

Walking through what could have been mistaken for a door into a boiler room in Expedia’s modern London offices in Angel, you wouldn’t think you were entering a hub where […]

In case you haven’t noticed, the hotel industry has changed significantly in the past decade, and in many ways revenue management is leading these changes. Specifically, at most hotel companies […]

Let me ask you a question: Does achieving a budget mean you are a fantastic hotelier? Or does it just mean that you/ the general manager is skilled at creating achievable budgets? […]