analytics

Until recently, the hospitality industry wasn’t considered to be a front runner in technological advancements. But the emergence of big data, cloud-based systems, and business intelligence have propelled hospitality into a […]

There are exciting developments taking place in hospitality revenue management because of artificial intelligence, business intelligence, and machine learning. Business intelligence in particular has been a trending topic among hoteliers, […]

Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics. Which is interesting as CX and analytics seem worlds apart. […]

Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most […]

Search engine optimization (SEO) has only been around for 20 years or so. But in that time, almost everything about it has changed, including how to rank higher in search […]

Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a useful way for Digital Marketers to set expectations and […]

Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device, multichannel and multi-touch point digital landscape. According to Google, the average consumer engages in 38,983 digital […]

Travellers, just like consumers in any e-commerce category, have distinct ways of shopping. So come to think of it – can two families travelling to a same destination end up […]

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. NB: This is an article by Vision Edge Marketing This particular […]

What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, […]