analytics
How to Better Utilize Marketing Data and Analytics
Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. NB: This is an article by Vision Edge Marketing This particular […]
6 Common Analytics Mistakes You May be Making
What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, […]
STR Hotel Performance Q3 2017: US, MEA, Europe, Americas, Asia
USA The U.S. hotel industry reported positive results in the three key performance metrics during the third quarter of 2017, according to data from STR. Compared with Q3 2016: Occupancy: +0.5% […]
Advanced Analytics in Hospitality: Industry Leaders are Profiting
Over the past 20 years, advances in digital technologies have driven numerous innovations and disruptions in the travel industry. These technologies and the companies that offer them have rearranged the […]
Data and Analytics Can Help Your Hotel Inventory Distribution
The Internet has had an impact on almost every industry out there and how could hotel industry be an exception to this revolution. Traditional booking mechanisms like phones and agents […]
Hotel’s Guide to Google Analytics: Metrics You Should Track
Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]
We Need to Talk About Hotel Marketing Metrics
Unfortunately for hotel marketers, our industry is drowning in metrics. From “look-to-book,” to unique visitors, to sentiment scores, to clicks…the list of stats goes on and on. With so much […]
How to Uncover Your Hotel Target Market with Google Analytics
As a hotelier, you want to get the best return for your marketing dollars by marketing to your target consumer. Google Analytics is a powerful (free!) tool for precise data […]
Delving deep: travel brands need an intelligent approach to data
As data increasingly becomes the difference in a competitive travel landscape, EyeforTravel’s new report explores the possibilities for deep learning Artificial intelligence isn’t new, but it’s finally getting smart, thanks […]
Are Comp Sets Still Relevant in Revenue Management Today?
At the fifth annual Revenue Strategy Summit, Kalibri Labs CEO and co-founder Cindy Estis Green posed a question: How much do comp sets matter anymore? “I’ve had quite a few owners […]
