analytics
11 Uncomfortable Truths About Hotel Revenue Management
Hotel revenue management (RM) is not new and has been around for 30+ years, yet only 3% of hotels globally use revenue management technology today. NB: This is an article […]
Measuring Metrics That Matter Most at Your Hotel
Numbers are very rational. Assuming that the source of the data is accurate, numbers reflect objective truths. But once analysis begins, conclusions can vary. Without a common framework for analyzing […]
From Revenue Manager to Hotel Data Scientist
We are living in the data-driven era where most innovation in business, medicine, education, and government will come from the application of mathematical models and algorithms to large volumes of […]
City/Region Wide Supply and Demand Analysis
When you are preparing your budgets, an incredibly valuable tool is what I refer to as the “citywide supply and demand analysis.” I didn’t come up with this, however, I […]
Use Publicly Available Data to Improve Occupancy Rate Predictions
Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to […]
6 Hotel Data Strategies to Take Your Decision Making to The Next Level
Revenue managers have access to more data than ever before. Whether it’s internal information about the performance of various business segments or exact insights into pick-up and pace, it’s all […]
Crucial KPIs for Success: Game-Changers for 2019 and Beyond
Hoteliers the world over predict another year of solid demand and increased occupancy. Despite moderate growth in supply, the industry appears to be in rude health. But it remains a […]
Big Data and the Need for a Data Strategy
Big data. We’ve all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize […]
How to Move from Revenue Management to Revenue Science
Almost two decades after the big expansion of Revenue Management throughout the hotel industry, Directors of Revenue Management still make 20% less than Directors of Finance and Accounting (payscale.com). NB: […]
The Most Important Metric in Hotel Marketing: What’s Your OMTM?
As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there’s one that should matter more than any other. NB: This is an article from […]
