Airlines

Amadeus sees ancillary sales via OTAs up 85%

  A dramatic shift towards online merchandising is being spearheaded by online travel agencies (OTAs) new research reveals. The Amadeus IT Group saw an 85% increase in the amount of […]

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Google power, and its latest statistics, dominate BTO

  Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary […]

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Managing the invisible in a complex world of Revenue Management

  Tom Bacon outlines some of the risks that arise from working with the ‘invisible’ systems of RM, big data and analytics systems Airline revenue management (RM) systems, like many […]

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When revenue managers become matchmakers

RM is often viewed as a clinical process but it can really help airlines choose customers wisely, while delivering them a relevant and personal experience. Often revenue management is viewed […]

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The online travel triangle: mobile, data & customer

“What customers want is communication, information and control.” The statement came from Dara Brady, Ryanair’s head of digital experience at recent keynote address to an EyeforTravel audience in London. He […]

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When RM becomes revenue mismanagement

What’s the point of buying and maintaining a sophisticated system and overriding it for the wrong reasons? There isn’t one….. ‘Cut fares, our load factors are unacceptable’. Sound familiar? It […]

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Lufthansa touts Google as big-name partner

Lufthansa is forging ahead with its efforts to establish partnerships with intermediaries and other travel brands – with Google going live this week. The airline is currently embroiled in a bruising […]

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Is American Airlines basement pricing a smart strategy?

American Airlines (Nasdaq: AAL) plans to offer exclusive, low-priced air tickets to address a concern that ultra-low cost airlines such as Spirit and Frontier are luring cost-sensitive, nonstop travelers from […]

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Effect of TripAdvisor Reviews on Bookings

While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]

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How operations impacts revenue management

As in many industries, pricing in airlines is often considered a headquarters function, a process that may require detailed customer segmentation, complex demand forecast algorithms and optimisation routines. For airlines, […]

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