Google Hotel Ads: Not The Magic Bullet
Are Google Hotel Ads the best way to grow your brand? Is this the answer to the ongoing issues with OTAs? This is a complex, multi-faceted question with an equally […]
Do Loyalty Programs Really Create Loyalty
Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. NB: This is an […]
Why You Should Respond to Every Positive Review
We recommend that hotels respond to every review they receive online. NB: This is an article from TravelMedia This includes on TripAdvisor, OTA websites, and social media. Hotels that have […]
Fixed/Variable Costs and Room Revenue Management
Lately, I have spoken to several revenue managers who have told me how much their cost is to take a room—to make that last sale of the day. NB: This […]
Best Hotel Experience: How to make your guests happy at arrivals
There is nothing new in managing a guest arrival if you aren’t providing a magical hotel experience to your guests. This is what you strive to do as a part […]
Why And How To Create A Great Landing Page
Do you invest in ad campaigns to promote your products or services? Do you send leads and clients to your home page or specific sections on your website when you […]
Bad Habits: 5 things hotel marketers should stop right now
Usually, we offer insight on the hotel marketing tactics, tools and strategies you should adopt to drive more revenue to your hotel: add chat to your hotel website. Focus on […]
How Do You Inspire Your Guests to Spend More?
Data is transforming the hospitality sector. Forward-thinking hoteliers are making the most of historic guest interactions along with real-time and future data sets. NB: This is an article from Rainmaker […]
How Do I Start a PPC Campaign for My Hotel?
The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing message ahead of time, you […]
Loyalty programs at your B&B: Discounts vs Perks
By creating a loyalty program at your B&B, you are going to encourage travellers to stay at your property again and again. NB: This is an article from Little Hotelier […]
